Blockchain is a new technology available in the market, and it provides security and transparency in digital marketing. The roots of blockchain traced back to 1990. You want to concept related to blockchain marketing and the changing landscape associated with it. Then, you can go through the three fundamental reasons why blockchain marketing is getting widespread attention with time among people. Decentralization in the client-server model: You want to send money to someone, then; you have to connect with the intermediary, i.e., the bank in that case. Still, all the things are centralized to receive online access for the payment transfer to the client. On the other hand, you can use blockchain technology in which there is no need for any intermediary. You can transfer the money to anyone. Security aspect in the immutability of record: The second reason, which will encourage you to use blockchain technology, is the immutability of the documents. All the data is in a secure form. Th...